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No Hopium

No Hopium

Most startup advice is hopium — "build it and they'll come," "just keep going." No Hopium is the opposite: weekly notes from real founders on distribution — how to actually get your first paying customers.

Dispatch

Writing more content won't fix anything

Sep 1, 2026

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1 min read

Writing more content won't fix anything

Just write more, huh?

Dmitry T
Dmitry T

Dispatch

Your ads are learning the wrong thing

Aug 25, 2026

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1 min read

Your ads are learning the wrong thing

The only mistake I've seen repeated by almost every founder (me too)

Dmitry T
Dmitry T

Dispatch

I stand corrected

Aug 18, 2026

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1 min read

I stand corrected

A beloved client asked me today: Dmitry, I remember your email 'do not pay for interviews'. Do you still believe it to be true?

Dmitry T
Dmitry T

Autopsy

Distribution Autopsy: Almost nobody saw the launch

Aug 13, 2026

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1 min read

Distribution Autopsy: Almost nobody saw the launch

59 Indie Hackers views, six X views, and mostly self-traffic cannot judge demand.

Dmitry T
Dmitry T

Autopsy

Distribution Autopsy: 38 clicks. Zero €10 sales

Aug 6, 2026

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1 min read

Distribution Autopsy: 38 clicks. Zero €10 sales

The ad earned the click. The page showed one product and delivered another.

Dmitry T
Dmitry T

Dispatch

Compliments aren’t validation

Aug 4, 2026

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1 min read

Compliments aren’t validation

Ask for the spreadsheet, the introduction, the next meeting, or a small payment.

Dmitry T
Dmitry T
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No Hopium

Most startup advice is hopium — "build it and they'll come," "just keep going." No Hopium is the opposite: weekly notes from real founders on distribution — how to actually get your first paying customers.

© 2026 No Hopium.
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