Most startup advice is hopium — "build it and they'll come," "just keep going." No Hopium is the opposite: weekly notes from real founders on distribution — how to actually get your first paying customers.
Dispatch
Sep 1, 2026
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1 min read
Just write more, huh?
Aug 25, 2026
The only mistake I've seen repeated by almost every founder (me too)
Aug 18, 2026
A beloved client asked me today: Dmitry, I remember your email 'do not pay for interviews'. Do you still believe it to be true?
Autopsy
Aug 13, 2026
59 Indie Hackers views, six X views, and mostly self-traffic cannot judge demand.
Aug 6, 2026
The ad earned the click. The page showed one product and delivered another.
Aug 4, 2026
Ask for the spreadsheet, the introduction, the next meeting, or a small payment.