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No Hopium

No Hopium

Most startup advice is hopium — "build it and they'll come," "just keep going." No Hopium is the opposite: weekly notes from real founders on distribution — how to actually get your first paying customers.

Dispatch

UX is not your product

Oct 13, 2026

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1 min read

UX is not your product

But what is?

Dmitry T
Dmitry T

Dispatch

Is it time to let go?

Oct 6, 2026

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1 min read

Is it time to let go?

I almost fell for this trap with a client last week.

Dmitry T
Dmitry T

Dispatch

Great market, terrible first customer

Sep 29, 2026

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1 min read

Great market, terrible first customer

Why I told a founder to avoid a booming industry.

Dmitry T
Dmitry T

Dispatch

One thing at a time

Sep 23, 2026

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1 min read

One thing at a time

How scientists test variables, and why founders get lost when they don't.

Dmitry T
Dmitry T

Dispatch

Your ICP is probably just a vibe

Sep 15, 2026

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1 min read

Your ICP is probably just a vibe

Why brainstorming guarantees a weak customer profile.

Dmitry T
Dmitry T

Dispatch

Stop forcing SaaS logic on your buyers

Sep 8, 2026

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1 min read

Stop forcing SaaS logic on your buyers

Your audience's buying patterns dictate your revenue model.

Dmitry T
Dmitry T
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No Hopium

Most startup advice is hopium — "build it and they'll come," "just keep going." No Hopium is the opposite: weekly notes from real founders on distribution — how to actually get your first paying customers.

© 2026 No Hopium.
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