Hey Reader,

A founder I recently started working with said something that stopped me in my tracks.

"Why didn't you answer your phone back in January?" she said. "If we had started then, I would have saved at least $30,000 over the last six months."

It's flattering to hear, because saving founders from expensive missteps is exactly what I do.

But my reply surprised her.

"You didn't waste that money," I told her. "You paid for an education."

Every dollar spent on a failed experiment, a flawed feature, or a dead-end pivot is only "wasted" if you fail to extract the lesson. If you learn why it didn't work, that money becomes one of the most valuable investments you can make in your own experience. I personally invest over 40% of my income in different forms of learning, and it's the single biggest reason for my growth.

However, there's a difference between a lesson and a tuition bill.

While that $30,000 was a valuable lesson for her, it was an unnecessarily expensive one. It's a lesson she could have learned for a fraction of the cost, in a fraction of the time.

The path of a founder is paved with expensive lessons. My client's story shows the cost of waiting six months.

The only question you need to answer is: how much are you willing to pay for the lessons you could be learning faster?

Speak soon, — Dmitry

P.S. Stop paying for your education with wasted time and money. If you're ready to take a more direct path, let's build a plan. Book your free 30-minute strategy call here.

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