Hey Reader,
Time to talk about me.
For a long time, my "inbox" was open to everyone.
I’d spend hours every week in "quick coffee chats" and "free 15-minute brainstorms." I told myself I was being helpful. I told myself I was building a community.
I was wrong. I was just avoiding my own main lever.
I realized that by giving away 10% of my focus to fifty different people, I was stealing 100% of my intensity from the clients who actually moved the needle. I wasn't being generous — I was being unfocused.
So, I stopped. I cut the "free consulting" and redirected every ounce of that energy into one thing: my product. The result? My paying clients started getting results nearly twice as fast. Because I finally focused on my own main lever, they could finally focus on theirs.
As a founder, you are likely doing the exact same thing right now.
You’re tweaking the UI, chatting with "AI tourists," and obsessing over logo gradients. You tell yourself it’s "work." It’s not. It’s a distraction from your main lever — which is almost always talking to the 5 people who will actually pay you to solve their problem.
The most dangerous distractions aren't the things that look like a waste of time. They are the "good" things that keep you from doing the great things. If it isn't your main lever, it’s noise.
Stop trying to be "helpful" to everyone. Be indispensable to the few who matter.
Speak soon, maybe... — Dmitry