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Autopsy

Autopsy

Distribution Autopsy: 38 clicks. Zero €10 sales

Aug 6, 2026

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1 min read

Distribution Autopsy: 38 clicks. Zero €10 sales

The ad earned the click. The page showed one product and delivered another.

Dmitry T
Dmitry T

Autopsy

Distribution Autopsy: The metrics were moving, but the customers weren't

Jul 30, 2026

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1 min read

Distribution Autopsy: The metrics were moving, but the customers weren't

Fourteen opens, zero clicks, zero users. The message arrived; the problem did not feel urgent.

Dmitry T
Dmitry T

Autopsy

Distribution Autopsy: They won attention, not customers

Jul 23, 2026

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1 min read

Distribution Autopsy: They won attention, not customers

113 posts and 367 cold emails produced attention, three replies, and zero sales.

Dmitry T
Dmitry T

Autopsy

Distribution Autopsy: 20,000 SEO pages, zero signups

Jul 16, 2026

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1 min read

Distribution Autopsy: 20,000 SEO pages, zero signups

Why broad traffic doesn't mean distribution, and what actually works.

Dmitry T
Dmitry T

Autopsy

Distribution Autopsy: $5,000 ad on Product Hunt, 0 customers

Jul 9, 2026

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1 min read

Distribution Autopsy: $5,000 ad on Product Hunt, 0 customers

Organic traffic worked, so they bought an ad. Here is why it died.

Dmitry T
Dmitry T

No Hopium

Most startup advice is hopium — "build it and they'll come," "just keep going." No Hopium is the opposite: weekly notes from real founders on distribution — how to actually get your first paying customers.

© 2026 No Hopium.
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