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Dispatch

Dispatch

UX is not your product

Oct 13, 2026

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1 min read

UX is not your product

But what is?

Dmitry T
Dmitry T

Dispatch

Is it time to let go?

Oct 6, 2026

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1 min read

Is it time to let go?

I almost fell for this trap with a client last week.

Dmitry T
Dmitry T

Dispatch

Great market, terrible first customer

Sep 29, 2026

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1 min read

Great market, terrible first customer

Why I told a founder to avoid a booming industry.

Dmitry T
Dmitry T

Dispatch

One thing at a time

Sep 23, 2026

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1 min read

One thing at a time

How scientists test variables, and why founders get lost when they don't.

Dmitry T
Dmitry T

Dispatch

Your ICP is probably just a vibe

Sep 15, 2026

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1 min read

Your ICP is probably just a vibe

Why brainstorming guarantees a weak customer profile.

Dmitry T
Dmitry T

Dispatch

Stop forcing SaaS logic on your buyers

Sep 8, 2026

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1 min read

Stop forcing SaaS logic on your buyers

Your audience's buying patterns dictate your revenue model.

Dmitry T
Dmitry T

Dispatch

Writing more content won't fix anything

Sep 1, 2026

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1 min read

Writing more content won't fix anything

Just write more, huh?

Dmitry T
Dmitry T

Dispatch

Your ads are learning the wrong thing

Aug 25, 2026

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1 min read

Your ads are learning the wrong thing

The only mistake I've seen repeated by almost every founder (me too)

Dmitry T
Dmitry T

Dispatch

I stand corrected

Aug 18, 2026

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1 min read

I stand corrected

A beloved client asked me today: Dmitry, I remember your email 'do not pay for interviews'. Do you still believe it to be true?

Dmitry T
Dmitry T

Dispatch

Compliments aren’t validation

Aug 4, 2026

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1 min read

Compliments aren’t validation

Ask for the spreadsheet, the introduction, the next meeting, or a small payment.

Dmitry T
Dmitry T

Dispatch

50 warm sales. About 5 cold.

Jul 28, 2026

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1 min read

50 warm sales. About 5 cold.

Warm buyers trust you. Cold buyers trust only the proof you put in front of them.

Dmitry T
Dmitry T

Dispatch

The $100 validation trap

Jul 21, 2026

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1 min read

The $100 validation trap

If you pay someone to talk, you tested the incentive, not the market.

Dmitry T
Dmitry T

Dispatch

Stop looking for direct competitors

Jul 14, 2026

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1 min read

Stop looking for direct competitors

"We have no competitors" means you don't know your market. Look for substitutes instead.

Dmitry T
Dmitry T

Dispatch

Your traction is a receipt, not a channel

Jul 7, 2026

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1 min read

Your traction is a receipt, not a channel

One good post, launch, or warm intro is evidence. It is not a system yet.

Dmitry T
Dmitry T

Dispatch

The danger of buying your own traction

Jun 30, 2026

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1 min read

The danger of buying your own traction

A founder told me he finally cracked customer discovery. He hadn't.

Dmitry T
Dmitry T

Dispatch

Why average customers don't buy v1

Jun 24, 2026

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1 min read

Why average customers don't buy v1

A logical product can still fail when you design for the largest segment instead of the hungriest one.

Dmitry T
Dmitry T

Dispatch

Are you shipping or learning?

Jun 16, 2026

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1 min read

Are you shipping or learning?

Speed is a startup's main advantage, but only if it creates learning.

Dmitry T
Dmitry T

Dispatch

You are using startup theater to avoid selling

Jun 9, 2026

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1 min read

You are using startup theater to avoid selling

Building automated funnels before closing manual sales is just procrastination.

Dmitry T
Dmitry T

No Hopium

Most startup advice is hopium — "build it and they'll come," "just keep going." No Hopium is the opposite: weekly notes from real founders on distribution — how to actually get your first paying customers.

© 2026 No Hopium.
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