š 13 years 0-1, $7M bootstrapped š distribution playbook for AI builders
Dispatch
Jul 21, 2026
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1 min read
If you pay someone to talk, you tested the incentive, not the market.
Autopsy
Jul 16, 2026
Why broad traffic doesn't mean distribution, and what actually works.
Jul 14, 2026
"We have no competitors" means you don't know your market. Look for substitutes instead.
Jul 9, 2026
Organic traffic worked, so they bought an ad. Here is why it died.
Jul 7, 2026
One good post, launch, or warm intro is evidence. It is not a system yet.
Jun 30, 2026
A founder told me he finally cracked customer discovery. He hadn't.
Jun 24, 2026
A logical product can still fail when you design for the largest segment instead of the hungriest one.
Jun 16, 2026
Speed is a startup's main advantage, but only if it creates learning.
Jun 9, 2026
Building automated funnels before closing manual sales is just procrastination.