š 13 years 0-1, $7M bootstrapped š distribution playbook for AI builders
Dispatch
Sep 1, 2026
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1 min read
Just write more, huh?
Aug 25, 2026
The only mistake I've seen repeated by almost every founder (me too)
Aug 18, 2026
A beloved client asked me today: Dmitry, I remember your email 'do not pay for interviews'. Do you still believe it to be true?
Autopsy
Aug 13, 2026
59 Indie Hackers views, six X views, and mostly self-traffic cannot judge demand.
Aug 6, 2026
The ad earned the click. The page showed one product and delivered another.
Aug 4, 2026
Ask for the spreadsheet, the introduction, the next meeting, or a small payment.
Jul 30, 2026
Fourteen opens, zero clicks, zero users. The message arrived; the problem did not feel urgent.
Jul 28, 2026
Warm buyers trust you. Cold buyers trust only the proof you put in front of them.
Jul 23, 2026
113 posts and 367 cold emails produced attention, three replies, and zero sales.
Jul 21, 2026
If you pay someone to talk, you tested the incentive, not the market.
Jul 16, 2026
Why broad traffic doesn't mean distribution, and what actually works.
Jul 14, 2026
"We have no competitors" means you don't know your market. Look for substitutes instead.
Jul 9, 2026
Organic traffic worked, so they bought an ad. Here is why it died.
Jul 7, 2026
One good post, launch, or warm intro is evidence. It is not a system yet.
Jun 30, 2026
A founder told me he finally cracked customer discovery. He hadn't.
Jun 24, 2026
A logical product can still fail when you design for the largest segment instead of the hungriest one.
Jun 16, 2026
Speed is a startup's main advantage, but only if it creates learning.
Jun 9, 2026
Building automated funnels before closing manual sales is just procrastination.
